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My neighborhood gas station has stopped posting the price of gas. Instead, the sign says:
Regular: An arm
Mid-grade: Both legs
Premium: First born
Even if you don't run a delivery business, by now you've probably felt the pressure at the pump. But have you figured out how to offset the increase in prices? Wilton, Conn.-based Wave Hill Bakers is dealing with the rising cost of fuel—and another commodity that's central to their business: wheat flour.
Sure, they've raised prices (a little) to compensate for the increased costs, but it doesn't end there, details this Wall Street Journal article.
Posted by Lena Basha on May 7, 2008 02:48 PM
Tags: sales, marketing, competition
With spring temperatures setting in, owners of water parks, marinas, day camps and other summer businesses are preparing for their peak season. But what about owners of ski resorts and other businesses that make their money off cold temperatures? According to this BusinessWeek.com article, the off season is the perfect time to strategize, develop marketing plans and lay the foundation for when things get crazy.
Not sure where to start? Check out this MyBusiness article about Scott Ralls. The owner of Southwoods Camp in Paradox, N.Y., used the off season to maximize his camp facility, adding sports facilities, cabins and a media center. Ralls quickly realized that he could boost his off-season business by renting the camp for reunions, retreats and weddings.
For more information about running a seasonal business, check out the tips in this BusinessWeek.com article.
Posted by Megan Pacella on May 6, 2008 10:36 AM
Tags: seasonal business, off season
Business is easy (and even fun) when you have a product or service that everyone wants. But what happens when what you're selling fades in popularity? How do you market products that are no longer popular? That's the focus of this Knowledge@Wharton article which chronicles the trials of a Hummer dealership as well some real estate investors in down markets.
Even if your product isn't considered unpopular, some business owners must overcome consumers' hesitation to buy a new product when the old one they have still works. If that's the case, offering trade-in discounts are a good idea, according to some of these examples.
Posted by Shannon McRae on May 5, 2008 08:33 AM
Tags: marketing, sales
Where I live, we have at least two restaurants that cater to the chicken-fingers-are-my-favorite-food set. And yes, I frequent both of them—frequently.
Even though I've been going to both restaurants for years, I just noticed—this week, in fact—that they're basically the same restaurant, and, (here's the kicker), they both have the exact same "signature" dipping sauce. Of course, the sauces are called completely different things—probably to make people like me think they're completely different sauces. But they're not; they're exactly the same.
Which begs the question: Should someone get in trouble over this?
Geoff Williams tackles this subject in the current issue of MyBusiness in an article called "Coping With the Copycats." A recent New York Times article also covered this subject.
I guess it's a good thing we'll be talking about patents, trademarks and copyrights in the next issue of MyBusiness.
Posted by Lena Basha on April 30, 2008 09:07 AM
Tags: copyright, trademark, competition
You might be tired of hearing constant talk about global warming, buying a hybrid and anything else eco-friendly, but that doesn't mean the green trend is going away any time soon. In fact, America's emphasis on all things green can help your small business weather the current economic downturn--but only if you're willing to take steps to create a more environmental business.
Think "greening" your business sounds too difficult? Think again. According to this USA Today columnist, all it takes is a few easy steps. For example, shutting down computers, printers, fax machines and other electronic office equipment at the end of day can drastically cut your energy consumption--and your electric bill. Ready to take on a greener challenge? The market for green products is exploding, making it the perfect time for your business to start selling an environmental product or service.
The bottom line is this: Now is the perfect time to make money by saving the planet. Check out the column for more ways to make your enterprise--and your bottom line--a little greener.
Posted by Megan Pacella on April 29, 2008 10:27 AM
Tags: green business, going green
My grandmother is always looking for value. In fact, she drives about 60 miles round trip to grocery shop at the nearest commissary because, as she claims, their bread is a good 50 cents less than what she'd pay at her local store. Value appeals to my grandmother--and to most every other consumer as well.
When the economy tightens and consumer spending slows, emphasizing value is a good way to boost sales, according to this article in The Los Angeles Times. Paying attention to good service and throwing in some freebies helps, too. "When people are watching every penny, they want excellent customer service," says Sam Herskowitz, president of franchise retailer Sterling Optical. Good news for small businesses which are always able to top big chains in providing great service.
Posted by Shannon McRae on April 28, 2008 08:36 AM
Tags: consumer spending, marketing
Unless you live in Timbuktu, you've probably heard about the government's crackdown on the hiring of illegal immigrants in U.S. businesses.
The latest effort in this direction is the Department of Homeland Security's proposed no-match rule, which would require businesses to fire employees if there isn't a match between their name and Social Security number. After the rule was challenged in federal court, the government revised the proposal to offer a safe-harbor to businesses that follow the procedures.
So, what's all this legislation costing employers? A U.S. News & World Report brief points to a Chamber of Commerce study for that answer. In the study, a former Office of Management Budget economist estimates that these proposed rules could cost businesses an estimated 1 billion a year.
To learn more about how immigration affects your business or how you can get involved in the debate, visit the immigration issues section of www.NFIB.com.
Posted by Emily McMackin on April 25, 2008 03:42 PM
Tags: hiring, immigration
I have a coworker who doesn't leave for the day until her inbox is empty. Me, on the other hand? I once was unable to access my inbox from a Web-based program because it was simply too large. And by too large, I mean it had 12,000+ e-mails in it.
Today—after spending a few hours purging and filing away those thousands of e-mails that are no longer relevant but I just couldn't bear to delete—my inbox has 654 messages, which by some people's standards is still probably too much, but it works for me.
I'm sure after reading this week's Steve Strauss column in USA Today, I'll be motivated to clear it out even more. He's got some great tips on taming "the beast."
Posted by Lena Basha on April 23, 2008 08:16 AM
Tags: e-mail, organization
This week is National Small Business week, and that means it's time to celebrate America's job creators. To highlight the importance of the small business sector in America, the NFIB Research Foundation compiled a list of facts and figures that indicate exactly how much small businesses have done for their communities, employees and local economies. Here are a few highlights:
- 91 percent of small business owners contributed to their community in the last year through volunteering, in-kind contributions, and/or direct cash donations. About 41 percent contributed all three ways.
- Small firms provide the first job for most entrants to the labor force. Many of the skills learned in these first jobs, such as showing up on time, learning respect for owners and customers, and learning how to get along with co-workers, last a lifetime.
- Small businesses have developed a significant number of this nation's most important inventions and innovations, such as heart valves and the airplane. Small firms are twice as innovative per employee as larger firms.
To view the complete report, check out this article in the "Issues in the News" section on NFIB.com--and don't forget to thank a small business owner this week.
Posted by Megan Pacella on April 22, 2008 02:54 PM
Tags: , Research Foundation, smallbiz facts
Flight delays are the bane of any business traveler's existence. It's bad enough to be stuck when you're on vacation with family or friends. But when you've been in an all-day meeting and you're just trying to make it home in time for your child's t-ball game, sitting in the airport with other tired travelers is the last thing you want to do. As summer approaches, flight delays only seem to get worse. But now there's a new site that can help you avoid delays. Delaycast uses tools to predict the best days, times and airlines to choose for a trip, based on your airport preference. Right now the site includes the top 60 U.S. airports and 11 airlines.
Posted by Shannon McRae on April 21, 2008 08:17 AM
Tags: business travel
Do you have a MySpace, Facebook or LinkedIn page for your business? More importantly, should you? That's the question explored by Deborah Brown in a recent Small Business Trends blog post. As more businesses look for ways to build their brand by interacting with customers online, Brown examines the pros and cons of four common social networking sites for businesses: Facebook, LinkedIn, Twitter and Squidoo. A few highlights:
•Facebook: Creating a Facebook "fan" page for your business can create a buzz, provided you know how to use it. This means offering relevant information, special updates and useful applications as well as a place where fans can connect with others like them.
•Twitter: This is quickly becoming a source that reporters and industry insiders are turning to for the most up-to-date news of the day.
•LinkedIn: This is a great way to connect with colleagues, and the underused "recommendation" section can shed a positive light on your company and the work you do.
•Squidoo: Turns the spotlight on your company through posting of links, books, recommendations and more.
Whatever social networking site you prefer, the benefits of using one can be boiled down to this, says Jon Rognerud, a technology expert mentioned in the article. It's really just like having a conversation with your neighbor across the backyard fence—only with a technological twist, he explains.
Posted by Emily McMackin on April 18, 2008 10:44 AM
Tags: marketing, social, , networking
If you prefer not to handle your small business' IT needs in-house but aren't sure what steps to take when hiring an outside company, this article from The Wall Street Journal offers some great advice, including:
- Have an exit strategy. Think through what will happen in the event things don't work out.
- Meet the account team. Meet the account employees in person and find out about their skills, expertise in your industry and comfort with the technical environment they'll be working in.
- Find out how your data will be protected. Learn whether a vendor may expose customer data or your firm's intellectual property to another vendor, such as one outside the U.S. that may not have the level of security that you would want.
Posted by Megan Goodchild on April 17, 2008 03:42 PM
Tags: IT, outsourcing
OK, pop quiz time.
You move your business across town and some of your employees start to complain of a long commute. Do you…
a. Start looking for new employees.
b. Listen to their complaints and work with them on flexible schedules and telecommuting options.
c. Listen to their concerns and then buy them all cars!
If I were a business owner, I'd probably pick "b," but if I were the owner of Jacksonville, Fla.-based Verv, the correct answer would be "c."
That's right, two Verv employees were given cars after the company relocated, and it's not that crazy of an idea, according to this New York Times article. There's value to being flexible when solving workplace problems. Flexibility is the beauty of working in a small business, after all.
Posted by Lena Basha on April 16, 2008 01:23 PM
Tags: employees
You know the drill: You're enjoying a wedding reception for a close friend and before you know it, some overzealous business owner has you cornered by the cake, trying to force his business card into your hand. Networking is necessary for running a successful business, but if you're the person cornering someone else by the cake, you might want to rethink your strategy.
So how do you know the proper etiquette for networking at social events? It's all about balance, says Maggie Flynn, author of this recent Tools and Tips article on NFIB.com. "If the other person seems more interested in talking about the friends you have in common or other socially-centered topics, don't try to keep turning the conversation back to business," she continues. "Just enjoy the fact that you're chatting with an interesting new person."
Check out the article to learn more about the proper time and place for networking.
Posted by Megan Pacella on April 15, 2008 09:50 AM
Tags: networking, social events
Is the economic slowdown squeezing your bottom line? If so, you're not alone. Everyone is feeling the pinch these days. If you're like most business owners, you're looking for a way to cut costs. A word of advice from the University of Wisconsin School of Business: Stay away from personnel. Sure, it might be the most obvious place to free up some money, but slashing paychecks will cost you dearly, according to a U.S. News & World Report brief on the Wisconsin business school's research.
The report, which was originally published in the Academy of Management Journal, studied the downsizing and turnover rates of 200 companies, finding that, when a company lays off workers, it often experiences an exodus of even more employees. By downsizing its workforce by 5 percent, a company was likely to experience an average 14.9 percent turnover rate, compared with 10.4 percent at companies that didn't cut staff. So, if you're facing tough times ahead, remember: Putting employees before profits will keep morale high and pay off down the road.
Posted by Emily McMackin on April 11, 2008 04:03 PM
Tags: turnover, cutting costs
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