"O" No!

Dream of having your product mentioned on Oprah? For some small businesses who lived through a mention on Oprah's Favorite Things, the dream becomes a reality--fast. An article on CNNMoney tracks a few to see what their instant success taught them.

Given just five days notice before its product appeared on the show, Pete Seltzer, CEO of Kashwére, anticipated a challenge. But after a Kashwere robe was mentioned on Oprah's Favorite Things, "for six consecutive weeks we could not get a call out, the phones were hammered and we did thousands and thousands of Internet orders."

MyBusiness tackled a similar topic when we found several businesses who'd spent 15 minutes in the spotlight. Read how fame affected their bottomline.