Do's and Don'ts of Selling to Women

If you have customers, don't miss the guest columnist's post on the Small Business Trends blog. Author Mary Hunt offers 5 Do's and 5 Don'ts when selling to women small-business owners. Most of the advice is common sense but it's always good to be reminded of basic selling tips.

Hunt urges sellers to protect their "cyber karma" since women use word-of-mouth referrals far more than men. "Email and blogs have upped that communication ante. Make sure they leave your office, phone call or website happy--or at least not ticked," she writes.

She also offers a good piece of advice when selling to any customer (male or female): Don't overlook the power of "thank you."