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When in Rome...

In today's global economy, it might be business as usual for you to correspond on a regular basis with clients from around the world. However, if you are meeting face-to-face with international clients--especially for the first time--you should take time to learn a little about their culture as to not offend or miscommunicate. Today's Tools & Tips on NFIB.com offers some advice on global business etiquette, such as:

  • Relationships are important. In most countries, businesspeople want to get to know you before getting down to business, particularly those from Latin America and Asia. Don't rush into business talk.

  • Leave the trendy, loud clothes at home. Most of the world dresses conservatively in business, so dress appropriately modest. One exception is Hong Kong, where you might want to don a red tie or scarf--it is a much-appreciated symbol of good luck.

  • Know when to kiss, shake hands and make eye contact. For the most part, you can't go wrong with a handshake in business circles around the world. However, how you shake hands does send a message: Americans tend to have a firm, quick handshake, with steady eye contact and a smile. But in Japan, this is considered a bit impolite--a light handshake is preferred. Always be prepared to bow or even to be the recipient of a hug or kiss in other countries.


Learning about the customs of different countries can be fun, and a little research can go a long way for your business.

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