Don't Forget the Humor When Blogging

So this horse walks into a bar...

Ok, telling lame jokes probably isn't the way to go, but according to Debbie Weil at BlogWrite for CEOs, injecting a bit of humor in your posts is good for your company's blog. Lightening up the tone of your writing "predisposes the reader to feel positive about the blogger," Weil says. "And that's a great way to start the conversation and strengthen the connection with your audience."

If your business doesn't have a blog yet, check out "Blogging for Business," an article in the latest issue of MyBusiness that offers several helpful tips on how starting one could help boost your business.