What does it take to create a positive customer experience—the kind that will have people urging their friends, family, colleagues and neighbors to visit your business? The secret might be in how generous you are.
Fast Company business blogger Jory Des Jardins explores examples of two small businesses that have built a loyal following by treating their customers like royalty. What do they do? At one downtown diner, it's as simple as offering customers donut holes while they are waiting to be seated. At a neigborhood ice cream shop, it's as subtle as the generous portions scooped into cones. These little "extras" don't cost much, as Des Jardins points out, but they create a perception of generosity that leaves the customer feeling special—and likely to return.
Posted by Emily McMackin on April 6, 2007 12:50 PM
