A couple of months ago, I decided I wanted to try to sell my computer on eBay. So I looked on eBay and saw that at least 30 other people—all who owned the same computer as I did—had the same idea. In order to sell it, I knew I'd either have some money on it—or make it stand out from the others. I needed a unique selling point. I decided that my computer was better than the other ones because I had never put any extraneous software on it or tinkered with any of the settings. Oh, and I'd provide free shipping. Solid gold, I thought.
Well, I sold it to a coworker's mom before I got to test the prowess of my unique selling point on eBay, but reading this blog post reminded me just how important it is to stand out from your competitors.
The post's author makes some good points about making your small business stand out among a sea of competitors. Go read it, and then fine tune your unique selling point—and then start selling it!
