Increase traffic to your Web site by improving content

Along with having an appealing and functional design, good content is extremely important in getting visitors to return to your business' Web site. This Tools & Tips article on NFIB.com offers some hints on how to make sure the people viewing your Web site get what they are looking for quickly, including:

• Use meaningful headlines, subheads, and menus and other links instead of fancy graphics or animations.


• Keep text brief, and break up long passages into multiple pages.


• Resist the temptation to swipe content you see elsewhere and repurpose it for your site, whether it's text, photos, illustrations, music or video.


• Periodically reevaluate the quality of your content. Make sure the information is still current, accurate and complete. Test links, both internal and external, to ensure they're still working.