An ice cream flavor called Staten Island Landfill claims to have everything (i.e., fudge, brownie bits and cherries) but the kitchen sink. Just like the Staten Island Landfill! That's funny, right? Well, not to everyone. Which explains why the Staten Island borough president issued a statement attacking the small business that makes the ice cream and asking New Yorkers to boycott the brand.
But owners Kim and Scott Myles, who started 5 Boroughs Ice Cream in 2003, don't mind poking a little fun—because it's increasing awareness of their fledgling product. “It tripled our sales and gave us a lot of momentum,” Scott told the New York Times.
The key, they say, is to not leave anyone out of the line of fire. Contrast the Staten Island Landfill with one of their newest flavors, Upper East Side Rich White Vanilla, and you'll see that nobody's safe from the Myles' generalizations about New Yorkers.
