If you're tired of newspapers and magazines overlooking you as a source for an article, you probably need a media kit for your business. If media kits are new to you, today's Tools & Tips article on NFIB.com has five great hints for creating one that will help successfully promote your business, such as:
- Write clearly. As with anything, burying the point of the press release or using jargon that isn't widely known will do nothing more than confuse your reader and lose their interest quickly.
- Keep it relevant. A publication focusing on technology might be interested in your new software for time management; the local newspaper may not care as much. What the local newspaper will care about, however, is an open house demonstration of the new software at your business.
- Be helpful. Members of the press are busy people, too, so whatever you can do to fit your business in a story for them, the less work they'll have to do tracking down more sources.
Posted by
Megan Goodchild on July 19, 2007 12:50 PM
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