With ever-present changes in technology, it seems like businesses are dying everywhere you look. If your company is facing this danger and you’re thinking of closing the doors for good, then it’s time to get creative and keep your business afloat—or just take a page from the Wick family’s book.
After owning their business for almost a century, the demand for pipe organs rapidly declined and the Wick family realized their company’s survival was on the line. Instead of backing out, they rose to the challenge and diversified their company, adding airplane parts and home furniture to the production line to boost their revenue.
Dalia Fahmy’s article for the New York Times (registration required) gives more examples of how creativity and innovation will keep your business alive in almost any circumstance.
Posted by Megan Pacella on August 31, 2007 01:09 PM
