Avoid Making Common Sales Mistakes

If you're one of the 500,000 or so early-adopters who bought an iPhone after its launch in June, you're probably a little perturbed by the $200 price drop that was announced yesterday. Industry experts have always quarreled over whether Apple co-founder and CEO Steve Jobs is a genius or a madman, but they do agree on one thing: Apple customers are an extremely loyal bunch and always give the company a chance to redeem itself in their eyes.

However, as a small-business owner, you probably don't have the luxury to risk angering your customers, especially with sales mistakes that could have been easily avoided. Unless you posses Jobs' "reality distortion field," check out this Tools and Tips on NFIB.com to find out how to avoid making six common sales mistakes, including fearing the customer's reaction, rushing to judgment and approaching all complaints the same way.