When I was in the sixth grade, my teacher came up with a brilliant idea that was sure to add big bucks to her teacher's salary: A battery operated steering wheel cover that would cool the wheel in the summer and heat it up in the winter. She put so much faith into her idea that she decided to apply for a patent after a few months of designing and perfecting the product. After putting hours into the project, she halted her plans to sell the creative car accessory, deciding that trying to sell the product would be too time-consuming and difficult.
Most have brainstormed about an innovative product at one time or another, but stopped after asking, “How will I sell this?” With the hassle of patenting products and appealing to executives, getting a new idea off the ground seems daunting and unobtainable. For tips about launching your brilliant idea, check out this article on Businessweek.com.
