Using Your Size to Snag a Big Client

Does size matter when you're trying to reel in a big client? No, according to a recent Entrepreneur.com/MSNBC article. In fact, the smaller your company is, the better, say small-business owners interviewed who do business with mega-corporations. Some of the reasons corporations prefer to hand their business over to smaller operations include:

•Fresh ideas and more creativity
•Closer attention to customer service
•Lack of bureaucracy

For those nervous about pitching their products or services to a big corporation, Gloria Irwin, who owns a one-woman promotional marketing firm that counts Harrah's Entertainment, Boyd Gaming and Isle of Capri Casinos among its clients, offers this advice: Don't apologize for your size—use it to your advantage.