When Tony Stafford and Maria Randise made plans to open a specialty foods store, Ferrucci’s Old Tyme Italian Market, they began advertising four months before the scheduled opening. While such a drive to advertise might seem expensive and over-the-top, Stafford and Randise have enjoyed a thriving business because of their marketing approach.
Oftentimes, advertising is the last expenditure on a business owner’s mind, but in order to start a successful business, a marketing strategy is essential. According to business advisers at Central Piedmont Community College, entrepreneurs should budget approximately 5 percent of their sales for advertising.
Learn more about Stafford and Randise’s advertising success and what you can do to advertise your business, in this article on bizjournals.com.
