Patricia Karter, CEO of Roxbury, Mass.-based Dancing Deer Bakery, decided at a young age that gender disparities would not limit her future as a businesswoman. Since launching the company in 1994, Karter has adopted a mission to produce quality all-natural baked goods, participate in community philanthropy and raise her bottom line.
While Karter has experienced business success in the past 14 years, like most small-business owners, she is ready to grow her business even more—seeking the help of other women to increase her capital. In her Entrepreneur’s journal for Businessweek.com, Karter explains, “It is my belief that more women controlling assets in the private sector will yield a net gain in performance and ultimately a better society for all.”
Believing that diversity creates a better business, Karter is relying on the help of female angel investors to help her bakery flourish. Read on to learn more about how small-business owners can find success through diversifying.
