Gut vs. Logic: The Endless Business Debate

How important is intuition when making business decisions? It's everything, says Rob Walker in a recent Fast Company article. Everyone from pop culture characters like Tony Soprano to capitalist heroes like Steve Jobs rely on instincts rather than spreadsheets to push their enterprises forward. "Maybe it's true that at some point we all promised our parents that we'd be careful, rational, empirical decision makers, but beyond that, it's not easy to find evidence that ours is a society that frowns on gut thinking," Walker writes. He points to popular books on the subject to prove his point—Blink by Malcolm Gladwell and Gut Feelings: The Intelligence of the Unconscious by Gerd Gigerenzer. So what does MyBusiness have to say? Look for an upcoming feature on the subject in our Dec./Jan. issue to find out!