The holiday season is upon us, and between baking cookies with the family, buying gifts and putting aside money for employee bonuses, small-business owners have a lot on their minds. With a hectic holiday schedule, it’s easy to forget about donating time or money to charitable causes, but failing to give back to those in need is bad for employee morale—and bad for your bottom line.
According to this New York Times article, donating on behalf of your company can “improve your financial performance, enhance brand image and reputation, increase sales and customer loyalty, and improve your ability to attract and retain employees.”
If you’ve never donated before, deciding where and how much to give can be an intimidating process that requires a lot of planning and research. Not sure where to start? Check out these tips to help you give effectively.
