Neil Diamond probably didn't realize it, but there was a message for small-business owners in his song, "Forever in Blue Jeans" (one of my favorites).
"Money talks, but it can't sing and dance and it don't walk..."
Pure poetry—and a good lesson for small-business owners, according to this SmartMoney.com article on marketing.
The article explains that you don't need a big advertising budget to effectively market your business; you just need to get the right people talking. Whether on Facebook, Linked In or just through good old-fashioned networking, reaching the right audience has never been more affordable.
Posted by Lena Basha on December 3, 2007 01:55 PM
