No small-business owner wants to deal with an unhappy customer, but giving complainers the brush-off can hurt your business in the end. Chances are, even if you only hear one person complaining about a particular service at your business, there are other customers walking out the door unhappy—and even though they aren’t complaining, they can still hurt your business. Offering a free service or product to a dissatisfied client can quickly diffuse the situation, but taking steps to fix their problem with your business can help boost your bottom line in the long run.
This USA Today article, offers tips from a small-business owner who enhanced her business by listening to her customer’s complaints. Read on to learn more about handling your unhappy customers—and growing your business in the process.