While driving across town a few weeks ago, I saw a billboard displaying a gigantic, vibrant orange fish, advertising a Web site. When I arrived at my destination, I immediately pulled out a notebook to jot down the Web site, which I visited later to find that it was the homepage for a fast food restaurant. Although viewing the restaurant’s Web site didn’t exactly garner my patronage, I couldn’t help but chuckle at how well their advertising method worked.
My point is that eye-catching advertising can really boost your business if you target the correct audience—and if you convey the right message. However, spending company money to advertise your product can be a waste of time and resources if you don’t focus on what your consumers want and need to hear about your small business. Check out this Businessweek.com article for tips on how to convey the right message in your advertising.
