Blogging to Boost Business

If you don't have a blog for your small business yet, what are you waiting for? In today's Tools and Tips article on NFIB.com, author Steve Strauss battles the notion that blogs are just a fad, and outlines the many ways they can benefit your business. A blog lets you showcase your business in a personal way, Strauss says, creating a bond with customers. Other benefits a blog brings to the table include:

• A sense of community. By sharing your expertise in a blog, you connect with a lot more people.


• A boost in search engine optimization. Blogs incorporate the hallmarks of good SEO: keywords and links. As more people respond to your blog, more keywords show up.


• Valuable feedback. By seeing what customers say about your posts, your blog offers valuable feedback.

Head over to NFIB.com to learn more, including how to make the most of your blog.