Carving Out a Niche for Your Business

Not sure how to boost your sales during a slow period? According to this Wall Street Journal article, you have to set yourself apart from your competitors in order to stay on top--and in most cases that means finding a niche in your industry.

Not sure how to find your niche? It might be easier than you think. According to Gayle Clark, owner of Detriot-based Motor City Sales and Services, an automotive repair shop that created a niche by catering to women, finding your niche is as easy as paying attention to your customers' needs. “Don’t just offer whatever your service is," Clark says. “Interact with them and get to know them. They are your foundation and the reason you’re doing what you’re doing.” By taking your clients’ suggestions seriously, you can find a unique place in your industry.

Check out this MyBusiness article to learn more about how Clark created a niche for her business--and how you can find a niche for your business, too.