How to Sell an Unpopular Product

Business is easy (and even fun) when you have a product or service that everyone wants. But what happens when what you're selling fades in popularity? How do you market products that are no longer popular? That's the focus of this Knowledge@Wharton article which chronicles the trials of a Hummer dealership as well some real estate investors in down markets.

Even if your product isn't considered unpopular, some business owners must overcome consumers' hesitation to buy a new product when the old one they have still works. If that's the case, offering trade-in discounts are a good idea, according to some of these examples.