Effective E-Marketing Tips From Effective E-Marketers

E-mail marketing is one of those things that, if you're not already doing it, you know you should be. For one, it's probably the cheapest ways to communicate with your customers. But just because it's cheap (well, cheaper than, say, designing, printing and mailing a postcard) doesn't mean you should try it all to figure out what sticks.

There are some best practices, and the business owners featured in this Smart Money article knows exactly what they are. Click on over for some tips on what to do and what not to do when it comes to e-mail marketing.