How Customers Can Help Offset Your Business' Carbon Footprint

Just yesterday I was picking up a few things from the grocery store and remembered that I was out of dishwashing liquid. Quickly scanning the shelves I found my favorite brand of ecofriendly soap. I also noticed that I was paying a good bit more for it than the other well-known brands my mom has used my entire life. But I'm willing to do it. Protecting the environment and my family from harsh chemicals is worth a few more dollars.

The owners of this civil- and environmental-engineering firm are banking on the idea that a lot of other Americans are like me--willing to pay a little more to help the environment. The Wall Street Journal explains how Sherwood Design Engineers charges clients an extra 0.05 percent of their bill to put toward renewable-energy credits. So far, no customers have balked at the fee, says Bry Sarte, the firm's chief executive.