Using Flickr to Promote Your Business

I am a Flickr addict. I can't help it. Ever since I discovered the photo-sharing site, I just can't stop uploading. But Flickr isn't "just for sharing kitten photos with grandma" (My grandma doesn't own a computer, but it's her loss. My cats are cute)—business owners using the service can increase your Web traffic and reach out to potential customers. If you've never used Flickr before, review the three steps in today's Tools and Tips article on NFIB.com:

• Determine how you'll use it. Think about the ways your business uses (or could use) images, and then determine what you want to get out of the site.


• Organize your photos. Assign each photo to one or more sets, and add tags that properly describe it to help others find it in searches.


• Join the community. Connect with current customers who have Flickr accounts, link your business account to your employees' accounts and network with others in your field.