Less Is More: Constructing an Effective Marketing Message

If you're a texter or a user of the social media tool Twitter, you'll know that you can't always just type to your heart's content—there is a limit. But as frustrating as it can be (especially when you're just trying to fit in one more word), being limited by character count is actually a good thing—it's forcing you to be succinct.

The lesson Twitter forcibly teaches us translates well when you're crafting ad or marketing copy, which will have only seconds to grab the attention of your audience.

This Entrepreneur article has some other tips for catching customers' attention with your marketing message.