Fitting Marketing Into Your Schedule

In theory, marketing is something all small business owners should focus on every day; but the reality is, how do you find the time? This is especially true when you consider all of the other responsibilities that demand your attention in an 8 to 10-hour day (You know, little stuff like, oh, meeting with clients, managing employees—not to mention keeping your business running smoothly each day). Is a daily marketing plan—much less a monthly or weekly one—even possible?

Yes, says a recent Entrepreneur article published on U.S. News & World Report's Web site. The article offers practical tips for keeping marketing front and center even as other fires burn in the background. Among a few of the strategies the article explores: an annual marketing calendar, monthly marketing themes, weekly PR action plans and a daily to-do list and scorecard to stay on track with your efforts.