Get the Most out of Your Electronic Press Kit

In today's digital age, a printed press kit is not good enough—it needs to be readily available for viewing and downloading from your Web site. And once you've got yours uploaded, check out today's Tools and Tips article on NFIB.com for tips on getting the most out of your electronic press kit, including:

• If you offer a product or service that lends itself to a demonstration video, consider adding video to your EPK.
• Make it easy for journalists to find what they need by listing your EPK contents in categories.
• Announce new EPKs to the media.
• Offer your EPK on a flash memory card.