Small Businesses Lead in Innovation

Ever wish you could be more innovative? Well, the truth is, you probably already are. Small business owners often underestimate their ability to innovate, says a recent article on Forbes.com, but just because they aren't inventing the iPod doesn't mean that they aren't putting their own ingenious ideas into action. The most important driver of innovation is understanding customers—an area that small business owners know as well, if not better, than major corporations. When it comes to being responsive to changes in the market, small businesses also come out on top. And most importantly? Entrepreneurs have the gumption to try the unthinkable. Check out the article for more.