Case Study: Twitter Yields Great Return for Small Business

You're probably tired of hearing about the magic marketing power of Twitter, but even social media skeptics can't argue with the customer boost New Orleans-based Naked Pizza has seen from using the microblogging site. After focusing on following Twitter users within a three-mile radius of the pizza joint, the Naked Pizza staff performed a test to see how many of their customers were brought in through Twitter--and they were happy with the results.

This Advertising Age story says that the local restaurant estimates that 15 percent of their sales were spurred through Twitter--proof that investing time into a Twitter account can yield a great return for a small business. If you haven't started Twittering for your small business, what are you waiting for? Take a page from Naked Pizza's book and start getting the word out about your business.