Tips for a Winning Web Logo

I must admit that I'm a Web site snob. Whether I'm looking for a new restaurant to sample on a Friday night or a plumber to come fix my broken washing machine (which happened two weeks ago), if I stumble across a dated Web site, I immediately move on to a different business. That's why the design of your Web site logo is so important--if people like me come across anything glittered or animated or 3-D, they're going to move right along.

The first step to designing your winning Web logo is sketching it out, says this New York Times article. And make sure you focus on creating something timeless--Keep it clean and use no more than two or three colors. Also, the article recommends using a logo that combines text and a graphic, as it will be more easily recognizable. Finally, don't forget the golden rule of logo design: Keep it simple.