Clear Skies Ahead: How to Overcome a Rainy Summer

Lately it seems like every time I turn around the weather channel is forecasting another rain shower or thunderstorm. And apparently, that's not just happening in my neck of the woods. According to this Wall Street Journal article, many states in the Northeast and Central U.S. have set rainfall records for the months of May and June. While that might not be as bad for business as last year's country-wide wildfires, rainfall isn't so hot for business either.

The small business owners in this article have seen their numbers fall thanks to the inclement weather, but luckily, they've figured out a few ways to beat the rainy-day blues. Here are there suggestions:

Offer free delivery. New York City-based Tribeca Treats offers free delivery of their baked goods for customers in downtown NYC Monday through Friday. This way, customers don't have to venture into the rain to satisfy their sweet tooth.

Try selling on the Web. Don't depend on foot traffic to garner your sales. If you offer your products online, customers who hate fighting traffic during storms won't be turned off to your company.

Let customers know you're there. FlatRate Moving in New York advertises to its customers that its moving services are available rain or shine. If your business is generally conducted outdoors, potential clients might think you're closed when it rains.

Offer special discounts. If your sales are dismal during rainy months, offer discounted goods and services to get people in the door. Once they're there, you're sure to see a bump in your bottom line.