Pop-up Shops Thrive During Holidays, Recessions

Earlier this year, we introduced the concept of pop-up stores to MyBusiness readers through the story of Jonah Staw, CEO of Little Miss Matched (littlemissmatched.com). Instead of opening up a permanent location to sell his children's accessories, he opened up temporary locations, or pop-up shops.

He got a great deal on a short-term lease, saved on overhead costs and was available for his customers when and where they needed him most—during the busy holiday season in the shopping mecca that is Manhattan.

This BusinessWeek article points out the fact that the concept of the pop-up shop isn't new, it's just more viable this year than in the past. The article talks to experts about when a pop-up shop makes sense and how to get the word out to customers in such a short window of time.