Secrets to Winning New Business

Was landing new clients one of your new year's resolutions? If so, you need to read this Wall Street Journal article that outlines the three best ways to win new clients.

The tips are: 1) Going where the growth is (meaning targeting clients in growth industries like medical and technology); 2) Ally with other businesses that offer complementary services; and 3) Using online tools to provide useful, educational content to prospects.

One of the tips I would add—and something I always heard from the hundreds of small business owners I've talked to over the years—is to dedicate some time every day to sales efforts. It's easy for small business owners to get so caught up in the day-to-day operations that sales activities never get crossed off the to-do list.