AUDIENCE

MyBusiness delivers the highest composition of owners/partners of all business publications. Our audience is composed of these small-business owners who are the decision makers, purchasers, and innovators in their companies. MyBusiness readers are leaders, activists and opinion influencers who make a difference locally and nationally.

Our readers are:

DECISIONMAKERS

• 91% are owner/partners
• 97.9% are involved in purchase decisions

AFFLUENT

• Average household income: $91,600
• More than 25% have a net worth of $1,000,000 or more
• 78.2% are homeowners

PURCHASERS

• In the last 12 months, readers on average spent $223,729 on business-related purchases

COMPANY PROFILE

• Average Number of Employees: 15.5
• Average Number of Years in Business: 25.1
• Average Company Revenue: $1,641,500

DEMOGRAPHIC PROFILE

• 71.1% Men
• 28.9% Women
• 44.8% Age 25-54
• 24.8% Age 25-44 (Generation X)
• 64.6% Age 45-64 (Baby Boomers)
  
• Median Age: 52
• 71.8% College educated

Source: 2005 Subscriber Study, MRI Custom Division

Reading Habits

MyBusiness represents the primary channel between NFIB and its 500,000 members. MyBusiness subscribers are an intensely loyal group as over 78% of NFIB members renew their membership each year.

READERSHIP

• Read 3 or 4 of the last 4 issues 60.2%
• Average time spent reading issue 35.1 minutes
• Consider the content very relevant/relevant 81%

The majority (69.5%) of MyBusiness readers do not regularly read ANY of the following publications: