AUDIENCE

MyBusiness delivers the highest composition of owners/partners of all business publications. Our audience is composed of these small business owners who are the decision makers, purchasers, and innovators in their companies. MyBusiness readers are leaders, activists and opinion influencers who make a difference locally and nationally.

Our readers are:

DECISIONMAKERS

• 92.7% are owner/partners
• 98.4% are involved in purchase decisions

AFFLUENT

• Average household income: $125,500
• 63.7% have an average net worth over $700,000

COMPANY PROFILE

• Average Number of Employees: 16.3
• Average Number of Years in Business: 29.6
• Average Company Revenue: $1,784,500

DEMOGRAPHIC PROFILE

• 77,7% Men
• 22.3% Women
• 65.5% Age 45-64
• Median Age: 53.5
• 72.0% College educated

Source: 2008 MyBusiness Subscriber Study, MRI Market Solutions

Reading Habits

MyBusiness represents the primary channel between NFIB and its 500,000 members. MyBusiness subscribers are an intensely loyal group. Readers on average have been NFIB members for more than 10 years.

READERSHIP

• Read 3 or 4 of the last 4 issues 63.0%

  The majority (70.6%) of MyBusiness readers do not regularly read ANY of the following publications:

  Business Publication	Read Regularly
  FSB	6.9%
  Inc.	5.2%
  BusinessWeek SmallBiz	7.1%
  Entrepreneur	4.5%
  Fast Company	1.7%
  Source: 2008 MyBusiness Subscriber Study, MRI Market Solutions