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About Advertising | About NFIB | Audience | Editorial Overview | Editorial Calendar | Materials and Dates | Media Kit | Advertiser Services | Contacts

AUDIENCE

MyBusiness delivers the highest composition of owners/partners of all business publications. Our audience is composed of these small-business owners who are the decision makers, purchasers, and innovators in their companies. MyBusiness readers are leaders, activists and opinion influencers who make a difference locally and nationally.

Our readers are:

DECISIONMAKERS
  • 91% are owner/partners
  • 97.9% are involved in purchase decisions
AFFLUENT
  • Average household income: $91,600
  • More than 25% have a net worth of $1,000,000 or more
  • 78.2% are homeowners

PURCHASERS
  • In the last 12 months, readers on average spent $223,729 on business-related purchases

COMPANY PROFILE
  • Average Number of Employees: 15.5
  • Average Number of Years in Business: 25.1
  • Average Company Revenue: $1,641,500

DEMOGRAPHIC PROFILE
  • 71.1% Men
  • 28.9% Women
  • 44.8% Age 25-54
    • 24.8% Age 25-44 (Generation X)
    • 64.6% Age 45-64 (Baby Boomers)
  • Median Age: 52
  • 71.8% College educated

Source: 2005 Subscriber Study, MRI Custom Division

Reading Habits

MyBusiness represents the primary channel between NFIB and its 500,000 members. MyBusiness subscribers are an intensely loyal group as over 78% of NFIB members renew their membership each year.

READERSHIP
  • Read 3 or 4 of the last 4 issues 60.2%
  • Average time spent reading issue 35.1 minutes
  • Consider the content very relevant/relevant 81%

The majority (69.5%) of MyBusiness readers do not regularly read ANY of the following publications:

Business PublicationRead Regularly
FSB 6.5%
Inc.

6.2%
Business 2.05.7%
Entrepreneur4.9%
Fast Company2.2%

Source: 2005 Subscriber Study, MRI Custom Division

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