Cool Tools - February/March 2007

MyGadget

Katherine Roehlke
President, F.M. Howell & Company
Elmira, N.Y.

Gadget she can't live without:
The Your Ad Department software gives her expert marketing and advertising advice at a non-expert price. By following the CD's simple instructions, business owners can create successful marketing and advertising campaigns for their products or services. Available in four regional versions, each CD contains useful information about the area the business serves, including county-by-county demographics and local media contacts.

Cost: $400
Buy: www.youraddepartment.com